CASE STUDY

FlOURISH

Flourish Brand Video Campaigns

Transforming an Artisanal Fashion & Lifestyle brand through strategic video content and documentary storytelling across 14+ states in India

30+

Product Videos

14+

States Covered

12

Week Timeline

₹1.2Cr+

Revenue Impact

The Challenge: Low Engagement Despite Great Design

Flourish, an Artisanal Fashion & Lifestyle brand specializing in wellness and lifestyle products, faced challenges in effectively showcasing their diverse range of offerings. Despite a visually appealing website, customer engagement metrics were low, leading to missed opportunities for conversion.

WHAT WASN'T WORKING

Static Limitations:
Professional photos alone couldn't capture the "experience" of the wellness lifestyle.
Low Conversion:
High traffic but low time-on-page suggested users weren't fully understanding product value.
Content Fatigue:
Need for fresh, high-quality video assets to fuel consistent social media growth.

The Performance Lift (Before vs. After)

  • Engagement Rate: 2.1% to 5.2% (150% Increase)
  • Video Completion: 15% to 38% (153% Improvement)
  • Cost Per View: ₹1.20 to ₹0.45 (62% Reduction)
  • Conversion Rate: 0.8% to 1.16% (45% Increase)

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The Solution: The "Three-Pillar" Video Strategy

We executed three distinct video styles to target different stages of the customer journey:

  • The Brand Film: High-gloss lifestyle content focusing on fashion and "The Joy of Seeing".
  • Product Spotlights: Macro-videography highlighting frame craftsmanship and premium lens coatings.
  • Social-First Edits: High-energy, 15-second vertical clips optimized for Reels and Stories.

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Timeline & Deliverables

  • 12–15 Day Production: From initial concept and scripting to final color-graded exports.
  • The Asset Pack:
    • 3 Main Campaign Films (16:9).
    • 9 Platform-Specific Cutdowns (9:16 & 1:1).
    • Optimized thumbnails and social ad copy.
The video content created by the team at Reliance Vision Express has significantly elevated our brand presence and customer engagement. The results exceeded our expectations.
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‍Reliance Vision Express Team
Reliance Vision Express

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