CASE STUDY

Transforming Basics Into Best-Sellers

How Strategic Multi-Format Photography boosted Jockey's e-commerce performance across 7+ marketplaces.

65%

Conversion Increase

113%

Longer Page Time

240

Products Photographed

25

DAYS Total Turnaround

The Challenge: Making Everyday Essentials Exciting

Jockey, a leading apparel brand under Page Industries, faced a paradox: strong brand recognition but weak online engagement. Their product categories—socks, towels, handkerchiefs, T-shirts—are everyday essentials, but their e-commerce visuals made them look mundane and forgettable.

WHAT WASN'T WORKING

Uninspiring Product Photography
Generic white-background shots failed to convey quality, comfort, or lifestyle appeal
Extremely High Bounce Rate
50% of visitors left immediately—spending just 15 seconds on product pages
Low Purchase Intent
Only 1.5% add-to-cart rate showed weak visual persuasion
Poor Visual Storytelling
No engaging photography to showcase product quality and style appeal

The Performance Lift (Before vs. After)

  • Bounce Rate: 50% to 38% (24% Improvement)
  • Time on Page: 15s to 32s (113% Increase)
  • Add-to-Cart: 1.5% to 2.3% (53% Increase)
  • Conversion Rate: 0.7% to 1.15% (64% Increase)

‍

The Solution: Multi-Format Visual Storytelling

We replaced the one-size-fits-all approach with a Visual Ecosystem:

  • White Background: Clean, professional shots for marketplace compliance (Amazon, Myntra).
  • Stylized Model Posing: Professional model photography to showcase fit and lifestyle appeal.
  • Mannequin Displays: Highlighting silhouette and drape without distractions.
  • Flatlay Compositions: Artistic arrangements for social media and design-focused browsing.

‍

Timeline & Deliverables

  • 20-25 Day Execution: Complete end-to-end delivery from pre-production to final exports.
  • Visual Library: 240 products photographed across 4 distinct styles.
  • Marketplace Optimization: Custom formatting and naming for Amazon, Myntra, and 5+ other platforms.

‍

The Bottom Line

  • Revenue Impact: Over ₹75 Lakhs in estimated incremental annual revenue.
Paahi Productions worked on this project with remarkable diligence and consistency. They helped us navigate the different requirements for each marketplace platform—Amazon, Myntra, and others—creating the necessary variations without ever compromising on image quality or clarity. Their attention to detail and commitment to delivering what each platform needed made this collaboration seamless and effective.
‍
‍Page Industries Team
Page Industries (Jockey India)

 Copyright 2026 Paahi Productions. All Rights Reserved