CASE STUDY

C R E D

From Chaos to Consistency: Scaling CRED’s E-commerce Imagery

How Paahi Productions achieved a 0% reshoot rate and 98% first-time approval for India’s leading credit platform.

0%

Reshoot Rate

98%

First-Time Approval

2-4

Days Post-Shoot Turnaround

20

Products Photographed Monthly

The Challenge: Scaling Quality Across 1,200+ Brands

CRED operates a multi-vendor e-commerce platform featuring premium D2C apparel brands. Before partnering with Paahi Productions, their photography operations were fragmented, inconsistent, and operationally expensive.

WHAT WASN'T WORKING

Inconsistent Quality
Varying lighting and angles across multiple vendors.
Operational Delays
High rejection rates and frequent reshoots stalled launches.
Technical Friction
Unnatural-looking avatar replacements in post-production.

The Paahi Solution

  • Standardized Protocol: A strict 5-angle photography framework (Front/Back Flat Lay, On-Model, and Fabric Detail).
  • Precision Engineering: Precise lighting and positioning designed specifically for CRED’s seamless avatar-swap templates.
  • Controlled Environment: A dedicated studio setup to eliminate variables and ensure month-over-month uniformity.
  • Internal QC: Rigorous pre-submission checks to guarantee 98% first-review acceptance.

‍

Deliverables

  • High-Volume Capacity: 300–500 products delivered monthly.
  • Per-Product Asset Set:
    • 2 Flat Lays: Hero Front and Full Back.
    • 2 On-Model: Front/Back shots optimized for Avatar integration.
    • 1 Detail Shot: High-clarity fabric texture.
  • Post-Production: Color correction, background cleanup, and organized file delivery within 4 days.

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The Results

  • Zero Reshoots: Every submission met CRED’s standards on the first attempt throughout the engagement.
  • Launch Predictability: Reliable 2-4 day delivery enabled CRED to maintain a strict, high-volume launch calendar.
  • Seamless Integration: 100% success rate in natural-looking avatar replacements.
Working with Paahi Productions was exactly what we needed. Their photography quality is consistently excellent—we never had to send anything back for reshoots, which is honestly rare in this industry. The 2-4 day turnaround was reliable every single time, and their work with our avatar system was seamless. No obvious editing, just clean, professional product photography that met our standards month after month. When you're managing this volume of products, that kind of consistency is invaluable.

‍CRED Category Operations Team
‍CRED

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